Our Spring campaign marked the official relaunch of the Saks OFF 5TH brand.  After living with pandemic-era restrictions, everyone was keen to break out of stale routines and find adventure again.  The storyline follows a group of young friends and fashionistas determined to live their lives to the fullest.  As they embrace their newfound freedom, we see how fashion is a means to express themselves.  Through high-low pairings and unexpected looks, each cultivates a unique sense of self.  They take fashion (but never themselves) seriously.  As the afternoon comes to a close, we are left with optimism about the future and the role these individuals will play in the world that surrounds them.